Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword. That’s the best way to take advantage of AI SEO tools and maximise the value they bring to your business. If you’re ready to use AI to level up your SEO, I recommend listing the issues you face in your SEO campaigns.

However, what sets Semrush apart is its Competitor Analysis tool. You can monitor your competitors’ SEO strategies, including their keyword rankings, advertising strategies, and backlink profiles. Additionally, its ability to track trends and changes in the SEO landscape provides a dynamic view of the competitive landscape. Over time, SEO has evolved to include factors beyond the content on your page, such as links from other websites and user experience. Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website.

For teams already running campaigns in Semrush, it’s a natural extension of your workflow. For everyone else, especially freelancers or small businesses just needing content optimization, more affordable standalone tools make more sense. Copywritely is ideal for content managers and SEO specialists who need to systematically improve existing content rather than create new material from scratch. There are tons of specialized GPTs created by different companies, including some specifically designed for SEO work. These can help you research keywords, structure your content properly, and follow SEO best practices. The quality of its output depends on how clear and detailed your instructions are.

As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts. With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence.

Free SEO Tools

On specific features, I prefer the link analysis in Ahrefs over the other tools. So if you’re planning on doing a lot of BHS Links link building, it’s worth getting through the learning curve. The pricing plans include one plan for the websites and two programs for digital marketers. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. Other more advanced plans include Pro Plus at $225 and Enterprise at $450. Apart from this, you also get a 30-day free trial; no credit card is needed.

seo tools

SE Ranking – Best For Small Agencies And Teams

This all-in-one tool offers everything you need to optimize the sites you manage for search. Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users. Envato Elements is a subscription-based service offering a vast library of creative assets, including graphics, templates, videos, photos, and audio files. It provides designers, marketers, and creatives with unlimited downloads and access to high-quality resources for their projects. Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs.

seo tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.

seo tools

Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load. Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool.

  • With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.
  • Strategies include everything from keyword research to off-page SEO.
  • But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.
  • This means less time learning the tool and more time improving your SEO.
  • Customers praise Outbrain for its wide network of publishers and easy-to-use analytics, making campaign management efficient for the best outcomes.

By using the filtering options and looking for particularly relevant terms, the Keyword Magic Tool helps you find the best keywords for your SEO strategy. Frase also enhances team productivity with robust collaboration features. For maximum convenience, you can assign documents seamlessly, track project progress effortlessly, and integrate seamlessly with Google Docs and WordPress. Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research. These features cover the entire content lifecycle from research to post-publication analysis. Scalenut is a platform that combines AI-powered content creation with professional SEO expertise, giving you options based on your resources and preferences.