“How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume. As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics. Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one.

seo audit

You can expect helpful recommendations that go beyond, “Get more links,” too. Instead, we’ll provide a strategy for how your business can attract relevant links from trustworthy sites in your industry. You can put this strategy into action with our in-house team of off-page BHS Links SEO specialists. You’re covered when it comes to fixing these SEO issues, too, as a part of our technical SEO audit services. With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results.

Successful multi website domain and brand migration whilst increasing non-brand search traffic.

seo audit

Besides identifying these issues, WebFX will provide recommendations on how to fix them. GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.

seo audit

Indexing

  • Screaming Frog’s core audit tool crawls websites, much like a spider.
  • Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well.
  • Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
  • In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance.

Tools like heatmaps and user surveys can show you what people really want. Then, invest in creating high-quality, helpful content that people can use. I have helped a client recover from an SEO penalty, and one thing I learned was that it requires patience and a lot of it. From the penalty that appeared in Google Search Console and until it was lifted we waited 8 months. They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately.

The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully.

Backlink Analysis

seo audit

It gives you a report with an image speed grade for both mobile and desktop. Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in.